Privacy Policy

This privacy policy sets out how Stromsholm Ltd uses, protects and stores information about when you use our websites, www.stromsholm.co.uk and www.buyhorseshoes.co.uk and information that we collect about you for sales, delivery or marketing purposes.

The data controller is Stromsholm Ltd, Wood Court, Chesney Wold, Bleak Hall, Milton Keynes MK6 1NE. Tel: 01908 233909 Email: sales@stromsholm.co.uk.

Stromsholm Ltd, as data controller, is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, then you can be assured that it will only be used in accordance with this privacy statement.

Stromsholm Ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

Stromsholm’s legal basis for collecting data:

Legitimate interests: the processing is necessary for your legitimate interests or the legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests. (Article 6(1)(f) of the General Data Protection Regulation)
Consent: the individual has given clear consent for you to process their personal data for a specific purpose. (Article 6(1)(a) of the General Data Protection Regulation)
Contract: the processing is necessary for a contract you have with the individual, or because they have asked you to take specific steps before entering into a contract. (Article 6(1)(b) of the General Data Protection Regulation).
 

What we collect

We may collect the following information:

Name and payment details; company name; VAT number; IP address; Information about your computer and web browser; Information from cookies; Contact information including email address; Demographic information such as postcode, preferences and interests; Other information relevant to customer surveys and/or offers; information on how you use our website

How we collect data from you

When you provide it to us as customers for example by placing an order; by actively opting in to receive information about products and services; from your use of our websites; infrequently from third parties acting on our behalf.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

To process your order and obtain payment; Internal record keeping; We may use the information to improve our products and services; Legal basis for processing - Legitimate interest(s): responding to enquiries and messages we receive and keeping records of correspondence.

If you have granted us your approval to do so, we will store and use the personal data you have provided in order to be able to inform you personally by e-mail, telephone, text message or by post (according to the preferences you have chosen) about new products, special offers or other information which we think you may find interesting using the contact information which you have provided. Every time we send you a marketing e-mail, you have the option of informing us that you no longer wish to receive such e-mails. See in this connection the opt-out link at the bottom of each mailing.

From time to time, we may also use your information to contact you for market research purposes. We may use the information to customise the website according to your interests.

Security and storing your personal data

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure; and to prevent accidental loss, damage or destruction; we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. We furthermore make use of external secure server space for the storage of (parts of) our sales and purchasing records and our records of business relations. Your personal data are part of these records. Therefore your personal data are provided to the service space provider. We also use Microsoft Office and the related storage facilities for e-mails and other files. As we make use of a newsletter mailing service, your personal data are finally transferred to the provider of this service. We may use a third party form builder service on our website, your personal data are will be processed by the provider of this service. We will never sell your data to third parties. We will retain your information for no longer than is necessary for the purposes stated above and taking into account any legal requirements, for example, keeping tax records. We will take steps to ensure your data is accurate and kept up to date.

How we use cookies on our website

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Data aggregation, analytics and profile creation

We may analyse your browsing behaviour to draw inferences and create profiles about your personal preferences and behaviours. We may then use such information for the purposes described below;

Behavioural advertising and cross platform targeting

(a) Served by us

We may use your information (including profile data) to serve you with advertising, which is relevant to you, on our websites and the websites of third parties.

(b) Served by third parties on our websites

Advertisers or other third parties using our website may also engage in behavioural advertising and use cookies and web beacons in the manner described above. We do not control these advertisers or other parties' use of cookies or web beacons or what they do with the information they collect.

(c) Served by third parties on third party websites

We may provide your personal information (including profile data) to third parties who may then use it in combination with personal information that they have collected from you to serve you with relevant advertising on third party websites.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties unless we are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. If you would like a copy of the information held on you please write to us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible. We will promptly correct any information found to be incorrect.

Updated May 2018